Ritz Crackers
I was initially brought in on a short-term freelance contract to concept new work for Ritz Crackers—but one-to-three months turned into 10, which turned into three and a half years full-time. During that time, I helped lead the creative team in developing cohesive campaigns under the Open for Fun tagline. And it was def fun to work on.
Ritz Crackerfuls Launch TV. Low Rider :15
Open for fun.
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Open for fun. 〰️
SWAT Team :15
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We launched Ritz Crackerfuls with TV and developed a 360 program around the idea of stashing that included a physical stashing kit and partnerships with Spotify and Shopkick.
The program on Spotify is too much to unload here but have a listen three of my favorite :30 spots.
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We created :15 TV for summer, Mardi Gras, and more!
We also filled numerous fractional ad units in trashy magazines like Star, People, Life & Style, In Touch, US Weekly, Entertainment Weekly, Oprah, and Better Homes & Gardens, tailoring each ad to its section for relevant, smile-worthy content.
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We launched Fresh Stacks with TV and a 360 program produced with partner agencies. You can find our Limbo launch spot below.
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We partnered with allrecipes and iconic New York restaurants for their game day Ritz Recipes. It was complete with page takeovers and highlighted visits to Lombardi's Pizza, Dinosaur BBQ, Serendipity, and Carnegie Deli and step-by-step videos for the Ritz White Pizza Meatball Dip, Ritz Country Fried Ribs, Ritz Humble Pie, Ritz Pastrami and Corned Beef Mini Ritz Sandwich.
Veggin’ :15
Cannonball :15
Spotify Radio. Personal Assistant :30
Spotify Radio. Gym Teacher :30
Spotify Radio. DJ Survival :30
Boy Band :15
Crowdsurfing :15
Limbo :15
Parade :15
Instant Replay :15
allrecipes.com and Carnegie Deli cooking up a game day Ritz recipe.
As we threw out new ideas for Open for fun., this song happened. The idea was about how Ritz, a party crasher, shows up at all events, even funerals. It was a missed opportunity and didn’t get past internal. But this was before Tiktok. It would have made a great social campaign with so many legs.
Written and performed in collaboration with Donny Dykowsky and Josh Peck at The Ski Team.
Role
Associate Creative Director, Illustrator
Agency
Havas