Unisom
I got a call to join the sleep-deprived brand team and come up with some ideas to demonstrate what happens when you lose sleep.
Sleep vs. No Sleep
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Sleep vs. No Sleep 〰️
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Turns out, losing sleep leaves you less able to problem solve, less coordinated, less yourself.
And what better way to communicate this than by pitting sets of identical twins head-to-head in the Sleep vs. No Sleep Challenge, showing how sleep can make you better at life and other stupid things.
Does anyone else remember the OG Ninja Warrior from Japan???
Production Note: This was one of those gigs where you sell and idea but the agency produces it. Either way, it was still fun to see this ridiculous idea come to life.
Role
Creative Director
Agency
Edelman NY