Major League Baseball Players Association and Players Trust
Inspired by the Players Trust’s mission and their dedication to meaningful causes, my job was to modernize their existing identity to reflect the organization’s growth from a grassroots effort to a respected non-profit led by professional athletes.
The MLB Players Trust’s original mark was created quickly in order to get the program off the ground but also quickly became outdated.
The end design aligned more with the organization's goals, strengthening its presence, and elevated its impact across digital, print, and experiential platforms
Final deliverables included
multiple sizes and color outputs to flex across digital, print, and experiential assets, including tents, signage, and merch.
Designs were developed based on a three-tiered approach—giving the client strategic range:
-
Modernizing the existing logo to better suit today’s marketplace.
-
Reimagining a new look and feel while retaining elements of the brand’s strong platform.
-
Exploring entirely new concepts from the ground up.
Original Players Trust Logo
Initial Sketches, or what I like to call my “dirty laundry.”
Role
Designer
Agency
Coleture