OG Sake

The self-proclaimed "Original Gangsters of Wellness…who started in a bar," came to me for some branding ideas for their new sake beverage in a can to “bring sake out of the sushi bar and into the mainstream.”

With summer rooftop vibes in mind, these designs stand out on the shelf and in a bucket of ice. Most importantly, the packaging redefines sake, showcasing not just what it is, but what it isn’t.

A balance of urban sophistication—leaning feminine, yet inclusive. Modern, approachable, and ready for a new audience.

With the launch kicking off in the New York Metro area and giving a nod to the "Original Gangster" namesake, I envisioned a limited edition can draped in an “OG chain” that doubles as a wearable accessory—blending sake culture with a sleek, modern nod to classic hip-hop style.

Initial Sketches

Round One

Original Gangsta Gals

Modern, clean, nod to the Founders' namesake with a Special Edition can for launch that comes with an "OG chain" that doubles as a wearable accessory.
Japonica

Non-gender specific, modern, clean, bold, color nod to Japan.
On a Boat

Nod to spirit and occasion for sake. For Round 2, client direction was to lean more girly.
Top Zero

Non-gender specific, modern, clean, nod to zero. For Round 2, client direction was to lean more girly.